HTC HOLDENTRIATHLON COACHING

Swim. Bike. Run.
Train with purpose.

Personalised triathlon coaching from a British Triathlon coach. From your first sprint to your next Ironman.

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Swim
Bike
Run
Finish

Meet your coach

Coaching built on real racing experience, not just theory.

I'm George, a British Triathlon coach and multiple Ironman finisher. I know what it takes to balance training with work and family, and I build plans that fit your real life. I coach all three disciplines, with a particular strength in swim technique and Ironman preparation. I'm used to helping athletes of every level.

British TriathlonQualified coach
IronmanMultiple finisher
1:1Personal attention

See all my qualifications and Ironman finishes →

Every distance, covered

From your first sprint to Ironman race day.

Sprint

Swim 750 m

Bike 20 km

Run 5 km

Olympic

Swim 1.5 km

Bike 40 km

Run 10 km

Half Ironman (70.3)

Swim 1.9 km

Bike 90 km

Run 21.1 km

Ironman (140.6)

Swim 3.8 km

Bike 180 km

Run 42.2 km

Your first Ironman

Choose the build that fits your start date and fitness. Every plan is personalised from a short questionnaire and includes a race-day pacing guide.

12 weeks

Fast-track

£249 one-off

For athletes who already have a strong endurance base.

  • Straight into race-specific training
  • Big weekend sessions from week one
  • Key brick sessions to practise transitions
  • Short, sharp taper into race day
Find out more →

16 weeks

Condensed

£329 one-off

For fit athletes with regular swim, bike and run training.

  • Short base phase to sharpen your technique
  • Steady build towards race-distance sessions
  • Regular brick sessions
  • Two-week taper and race-week plan
Find out more →

18 weeks

Standard

£389 one-off

A balanced build for most first-timers with a good starting point.

  • Clear base, build and peak phases
  • Planned recovery weeks to absorb the training
  • Fuelling practice in your long sessions
  • Race rehearsal day before the taper
Find out more →
RECOMMENDED

24 weeks

Full build

£479 one-off

The steady, lower-risk route for a first Ironman or a fresh start.

  • Starts from your current fitness, even from scratch
  • Gradual increases to keep injury risk low
  • Swim confidence and endurance phase
  • Two full race rehearsals and a full taper
Find out more →

Sprint, Olympic and Half Ironman (70.3) plans

Personalised plans for every other triathlon distance, built around your questionnaire and your race date.

Sprint

8 weeks

£99 one-off

750 m swim, 20 km bike, 5 km run. Ideal for a first triathlon or a faster sprint.

  • Three to five sessions a week
  • Swim confidence and pacing for first-timers
  • Brick sessions and transition practice
  • Race-week plan
Find out more →

Olympic

12 weeks

£149 one-off

1.5 km swim, 40 km bike, 10 km run. Step up in distance or chase a new PB.

  • Four to six sessions a week
  • Threshold work to lift your race pace
  • Open-water and transition practice
  • Taper and race-day pacing plan
Find out more →
POPULAR

Half Ironman (70.3)

16 weeks

£229 one-off

1.9 km swim, 90 km bike, 21.1 km run. The ideal stepping stone to an Ironman.

  • Five to seven sessions a week
  • Long ride and run build with brick sessions
  • Fuelling practice for a five-plus-hour race
  • Two-week taper and race-week plan
Find out more →

Start your plan

Specialist services

Book individually with no monthly commitment, or add to any plan.

Race Day Fuelling Plan

£65

A personal race-day fuelling and hydration plan for your event, with a practice schedule for training.

Find out more →

Training Nutrition Review

£65

A review of how you eat and fuel around training, with practical changes to try.

Find out more →

Performance Review

£60

A 60-minute call reviewing your training, goals and weak points.

Find out more →

Nutrition and fuelling services are general sports guidance, not medical or dietitian advice.

Coaching packages

Pick the level of support that suits you. Monthly plans, cancel any time (see refunds and cancellations).

Starter

£55 /month

For newcomers and self-motivated athletes.

  • Structured plan, updated monthly
  • Swim, bike and run sessions
  • Monthly check-in by message
  • Email support
Find out more →
MOST POPULAR

Performance

£120 /month

For athletes chasing PBs.

  • Fully personalised weekly plan
  • Weekly session review and feedback
  • Race planning and pacing strategy
  • Fortnightly 20-min video call
Find out more →

Weekly Updates

£220 /month

Hands-on coaching, updated every week.

  • Everything in Performance
  • Plan updated every week
  • Nutrition and fuelling strategy
  • Weekly call and race-week support
Find out more →

Follow and connect

Training insight, race-day updates and swim tips. Tap to go direct.

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Get in touch

Tell me your goals and race plans and I'll reply with the right option for you.

Refunds and cancellations

Clear and fair, so you know where you stand before you buy.

Training plans

Covers Ironman, Half Ironman (70.3), Olympic and Sprint plans.

  • You can cancel within 14 days of buying.
  • Your plan is built after you complete the questionnaire. If you ask me to start straight away and then cancel within 14 days, you'll get a refund minus a fair amount for the work already done.
  • Once your full plan has been delivered to you, it can't be cancelled or refunded.
  • If I can't deliver your plan for any reason, you'll get a full refund.

Monthly coaching

Starter, Performance and Weekly Updates.

  • Billed monthly in advance, with no minimum term.
  • Cancel any time by sending me a message. Your coaching continues to the end of the month you've paid for, and you won't be charged again.
  • There are no partial refunds for a month that has already started.
  • If you cancel within 14 days of first signing up, you'll get a refund for the part of that first month you haven't used.

Specialist services

Race Day Fuelling Plan, Training Nutrition Review and Performance Review.

  • Calls can be rescheduled free of charge with at least 24 hours' notice.
  • Cancel more than 24 hours before a call for a full refund. Late cancellations and missed calls aren't refunded.
  • Written plans and reviews follow the same rules as training plans: cancel within 14 days, but not once they've been delivered.

How to cancel: send me a message using the Get in touch form with your name and what you bought. Refunds are paid within 14 days, back to the card or account you paid with. This policy doesn't affect your legal rights as a consumer.